Its team members takes it turns to cook each other lunch every day, while its funky open-plan office with pop art on the walls looks more like a creative hub than a base for number-crunching and sending your VAT returns.
Welcome to The Peloton, not a posh hotel, but a Penryn-based chartered accountants and marketing business which prides itself in putting a bit of pep into an industry commonly perceived as being, well, just a tad dull.
“Everyone love accounting, Right? Wrong! Well, anyway, we LOVE it!” it chirps on its website homepage.
The company – where every day appears to be a dress down Friday – was founded by accountant Mike Hutchinson early last year to offer a full range of services to business including accountancy, tax, business consultancy, marketing and wealth management.
The business takes its name from the world of cycling where the Peloton is a body of riders which supports the key racer and enables them to shine.
Since its launch with nine staff a year ago, the business now employs 21 and has built a client base that stretches from Cornwall to California.
Mr Hutchinson said: “When I started The Peloton I wanted to create a business that could offer more than just accounts advice.
“We deal with a large number of companies across the UK that need a wide range of support, so using a holistic approach is much more beneficial to them and creates even more value.”
Mike, or Hutch to his team, left school with just one CSE – in maths – but sibling rivalry prompted him to later go on to secure a degree and train in Neuro-linguistic programming.
“I’ve always done things differently,” he said.
“I left school with just one CSE before my brother goaded me into going back to studying.
“I was determined to become more qualified than him.”
Meanwhile, chairman Johnny Fine ran away from boarding school at 15 to become a hairdresser. He later returned to school to finish his exams and aged 19 he set up his own advertising agency in Leeds, which he sold 20 years later to McCann Erickson.
The expanding business recently welcomed Luc Wade as a director, who will oversee its marketing services.
His appointment follows a career that spans 15 years with the likes of Virgin, National Geographic, mobile entertainment pioneer Boltblue, as well a personal finance start-up.
He said: “The Peloton already has a reputation for being dynamic and thinking outside the box.
“Everyday we sit down and eat together, taking it in turns to cook daily.
“The process of eating together definitely works. There is something incredibly bonding about sharing food.
“Everyone joins in, directors, staff and clients alike, like a big family.
“That simple act sparks really creative ideas and conversations. It also ensures that staff take a break, they can clear their head, have a laugh and a joke and also get input from other parts of the business. There’s no showboating or politics.”