Tourism businesses need to work together and be creative according to the chairman of the Devon Association of Tourist Attractions Marketing and Management Committee.
Chris Murray, who is also owner of Pennywell Farm, near Buckfastleigh, wants to encourage tourism businesses to be aware of opportunities in the region.
He has offered Pennywell as a venue for a tourism conference, Springboard for Tourism, on February 27 which is free to businesses across Devon and Cornwall.
With global tourism predicted to rise up to 60% by 2020 Chris is keen to make sure that overseas visitors do not think that visiting England begins and ends in London.
Mr Murray said: “With challenging weather and the ban on term time family holidays, there are serious implications for tourism businesses. If we want our industry to flourish and be sustainable on every level, we all need to work together in promoting the world class destination we have in the South West.”
Speakers are Carolyn Custerson, from English Riviera Tourism Company, Caroline Webster, chief executive of the Dartmoor Partnership and head of tourism at Visit Cornwall, Malcolm Bell.
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