Bookies are taking bets that a new celebrity high diving show will go from Splash! to flash – with contestants falling out of their costumes on live TV when the programme debuts.
Stars such as Caprice, Dom Joly and Jenni Falconer are taking part in the new ITV series in which familiar figures test their nerves by learning to dive under the eye of Olympic bronze medallist Tom Daley.
Bookmaker William Hill is offering a price of 16-1 that there will be a "wardrobe malfunction" during the first show tonight, with a contestant slipping out of their swimwear on impact.
The contestants in the series – who also include singer Jade Ewen, former Changing Rooms designer Linda Barker and Olympic boxer Anthony Ogogo – will be battling to make it through to the finals in a bid to be crowned the best diver.
They have to be brave enough to not only fling themselves from a 10-metre high board but also to wear the skimpy costumes.
Middleweight bronze medal -winner Ogogo is favourite to triumph in the contest at 3/1, while Benidorm actor Jake Canuso is second favourite at 7/2 and Sky presenter Charlotte Jackson is third at 4/1.
Hill's spokesman Rupert Adams said: "I take my hat off to all the celebs as it takes guts to dive off a 10-metre board, and if a couple of wardrobe malfunctions occur this could turn into must-see Saturday TV."
The first of three heats will see Canuso, comic Omid Djalili, Ewen, Falconer and comedienne Helen Lederer taking the plunge at 7.15pm on ITV.