Television presenter and adventurer Ben Fogle is fronting a national campaign to clean up Britain's beaches.
The Barefoot Wine Beach Rescue Project is organised by Barefoot Wine and Cornwall-based charity Surfers Against Sewage (SAS). During the campaign volunteers will join forces to clean a selection of some of the Westcountry's most stunning beaches.
The project begins on Saturday, April 14, and will run throughout spring and summer. In his role as ambassador of the campaign, Mr Fogle will visit beaches around the UK to spur volunteers on during the project, alongside representatives from SAS.
Mr Fogle said: "We have such beautiful beaches here in the UK and during this campaign I'll be asking as many people as possible to come down to one of our events and keep their local beach 'barefoot friendly'."
The project has been running for five years and this year hopes to build on the success of 2011's series of events on popular Westcountry beaches such as Porthtowan.
Last year 200 people descended on the Cornish beach for a clean-up operation and organisers are hoping for even more on Saturday, May 5, this year.
Elsewhere, another clean-up event will take place on Perranporth beach, also in North Cornwall, on Saturday, May 12, while in North Devon volunteers are being urged to help clean up Saunton Sands beach on Sunday, May 13.
According to the organisers of the campaign, there are currently almost 2,000 items of marine litter for every kilometre (0.6 miles) of the UK's beaches.
One of the most common pieces of litter is cigarette butts, with approximately 4.5 trillion cigarette butts littered across the world every year.
Last year more than 1100 volunteers joined the effort around the UK, removing 2.5 tonnes of litter from the nation's coastline.
Yona Ellis, Barefoot Wine marketing manager, said: "Barefoot Wine is very proud to be working with Surfers Against Sewage for the fifth year in a row to help keep Britain's beaches 'barefoot friendly'.
"Ben Fogle will be a great inspiration to people in 2012, which is set to be our biggest and most exciting year so far."