Thousands of lovers of the natural world, inspired by nature programmes made by broadcasters like David Attenborough and Simon King have become amatuer wildlife camermen and women themselves, as technology has improved and the equipment has become more affordable.
One innovation, the static camera that can be left in the field to capture animal images, has revolutionised the view we have of wildlife, in our gardens and woodlands. Exponents of the tactic like Mr King, who is based in Somerset, have gained thousands of followers on Twitter with regular posts of birds, mammals and other creatures captured on camera.
Now the 51-year-old has teamed up with manufacturer Bushnell Outdoor Products, to promote their optical equipment and encourage even more people to get out and capture wildlife in the raw, on both still images and video.
Bushnell announced yesterday: “In a partnering of expert with innovator, naturalist personality Simon King is to support the Bushnell® brand as global ambassador for its trail camera product lines, including NatureView Cams.
“Simon King is one of the world’s leading naturalists and a champion of Bushnell trail cameras since their conception in 2006.
“Bushnell pioneered the trail camera, and has continued to lead the market worldwide with advanced technologies and clever features, blazing a trail that adopting manufacturers fail to reach.
“A natural history authority, Simon is also a talented photographer and filmmaker with a career directing and producing wildlife programmes spanning more than 30 years.
“His award-winning TV programmes and films include Springwatch, Big Cat Diary, Planet Earth, Blue Planet and African Cats for Disney.”
Much of Simon’s filming of British wildlife takes place in the Westcountry where he lives.
He said: “Trail cams are an essential tool in my arsenal of wildlife watching kit . If I want to check activity cycles of an animal, work out the best place to set up one of the live cameras for the Simon King Wildlife website, or simply discover what creatures are moving around my home patch unseen, Bushnell trail cams are the tool of choice.”
Andrew Grose, Managing Director at Bushnell Performance Optics UK Ltd, said, “We are immensely proud to welcome Simon King on board.
“Our trail cameras are used so widely from scientific expeditions and filmmaking to nature reserves and domestic back gardens. Simon King traverses all these environments and is treasured by nature lovers around the world. At Bushnell we share Simon King’s passion for revealing the wonders of nature, and I am in no doubt that we will capture some astonishing moments together, in glorious HD no less.”