Next time you're out on the Westcountry's roads, don't be surprised if Strictly's Brendan Cole whizzes past you.
Well, not exactly Brendan, but his body superimposed onto a car – all part of a new partnership between Plymouth Pavilions and city car dealership Yeomans.
Yeomans has provided the venue with a brand new Citroën DS3 to distribute copies of the latest Pavilions autumn brochure across Devon and Cornwall and, with its eye catching graphics, spreading the word that Brendan Cole is coming to town for a show in January next year.
Greg Hawkins, sales manager for Yeomans Plymouth, said: "At Yeomans we are delighted to have the opportunity to work with the Pavilions, in our opinion the venue continues to be an incredibly important facility for the city of Plymouth and as we are neighbours it felt the natural thing to do.
"This new partnership has given Yeomans the opportunity to further showcase our DS range of vehicles which as of today have just passed 250,000 sales worldwide, it will be great to see this striking DS3 nipping in and around the city."