Celia Strong found herself in a bit of tight spot when she couldn't find Squeezebelly Lane in her Devon town for a friend.
Her friend wanted to take a snap of the unusual name and although Celia knew it existed somewhere in Kingsbridge there was no name plate to mark it.
Celia, a member of U3A Local History Group, said: "It is ridiculous that it has been referred to in the town trails literature but that it was not named.
"I brought this up at our history group meeting when we were discussing street names and one of our members Anthony Barlow went straight to South Hams District Council.
"Now we have two names that have been put in place at either end of Squeezebelly Lane, off Mill Street and Western Backway.
"I am really surprised that it has drawn such interest.
"It is very narrow. But I do think Squeezebelly Lane is much more entertaining than its original name which was Oxford Passage."
Members of the history group joined Irene Jeeninga, mayor of Kingsbridge, in a ceremony with Colin Horswill, South Hams assistant building manager.
Richard Heard, a stonemason who has long family connections with the town, fixed the name plates into position.
Councillor John Carter, South Hams executive member for planning, economy and community, said: "We were glad to be able to respond. It is important to ensure our visitors can find their way around and get the full enjoyment out of the colourful names we have in this part of the world.
"Squeezebelly Lane does have a much greater fun appeal than Oxford Passage. I can see many visitors posing for photos against these signs."
Ms Jeeninga said: "Squeezebelly Lane – so aptly named.
"I'm delighted that the nameplates are in place. Many visitors walk this lane and it's part of the quirky bits of Kingsbridge.
"A big thank you to the local history society for getting these signs organised after so many years of people just talking about it."