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Small Devon firm set for trade down under

By Western Morning News  |  Posted: August 27, 2014

Gary Hunter of Hunter Urology is hoping to expand his business with trade in Australia and New Zealand

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An East Devon company is about to make a big impact on the world stage as it launches into the Australian and New Zealand markets for the first time.

Hunter Urology, at Woodhayes, near Honiton, has received practical help and advice from UK Trade and Investment (UKTI) to break into this lucrative new market with a British manufactured product and which will create new jobs as a result.

Gary Hunter founded the company in 2001. He said: “We will be launching in Australia in September at a major professional conference in Cairns.

“Although we have been exporting to other markets, such as Greece, Ireland and Slovenia for some time, Australia is a huge market for us.

“The launch into Australia is a very exciting time for us and will certainly lead to us expanding and creating more jobs in the UK.”

The company specialises in products for intermittent self-catheterisation, which allows patients with bladder problems to pass a small catheter into the bladder at regular intervals to remove urine, which improves their quality of life.

The company, which employs five people, has brought the rights to a new corn-starch based biodegradable intermittent catheter called EMTEVA, from a Danish company. It has also moved the manufacturing back to the UK to a factory based in Cornwall .

Mr Hunter, who founded the company in 2001, said the company was assigned a UKTI International Trade Advisor.

He said: “The advisor has done an excellent job guiding us through the process. We were put in touch with the embassy in Australia who helped us with contacts and introductions.

“My advice to other companies who might be considering exports is to work with UKTI to get in contact with British embassies and make use of their expertise to help you.”

UKTI Trade Advisor, Rob Thompson, said: “Hunter Urology is a great example of a small homegrown business that is now making an impact on overseas markets.

“The manufacturing of its latest product has been brought to the UK so further sales successes abroad will increase job opportunities.”

Hunter Urology has benefitted from UKTI schemes including Passport to Export, which provides new or inexperienced exporters with training, planning and support to grow their business overseas and Gateway to Global Growth, which helps more experienced exporters expand into new markets and grow their business overseas. It offers a wide range of guidance and tailored support to companies over a 12 month period.

The company has also benefitted from the Tradeshow Access Programme, which provides grants to attend overseas shows and exhibitions and Market Visit Support which helps companies with their visits to overseas markets, either as part of an organised group or on an individual basis. Visits can help businesses make new contacts, and research into overseas markets.

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