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Sinead O'Connor wows Youtube with her high fashion fetish dress by Westward Bound

By WMNSteveGrant  |  Posted: July 21, 2014

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A latex dress designed by a Devon-based fetish fashion brand is being modelled for the masses by Irish singer Sinead O'Connor.

Last month, the Nothing Compares To U singer stunned fans with a sexy new look ditching her trademark cropped hair for a sleek bob wig and tight latex dress for the artwork of her new album.

The dress, featured on the sleeve of her new album I’m Not Bossy, I’m The Boss - was created by Plymouth-based Westward Bound.

The internationally-renowned company makes "unashamedly high end" latex couture, corsets and killer heels alongside a few "instruments of pleasure". All its products are designed and made in Devon.

The controversial singer then chose another Westward Bound creation - an aubergine-coloured Trixi latex dress - on the cover of her new single Take Me To Church, which is out on August 11.

She can now also be seen wearing the fetish fashion piece in a new “behind the scenes” film of the single’s new video.

Released on YouTube just a few days ago, it has already been viewed by more than 17,800 people.

Westward Bound’s founder and managing director Steve Beech recently told the Western Morning News: "I actually have a genuine admiration for Sinéad O'Connor as an artist and it is this that makes it special for me."

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