Shoppers awaiting the opening of John Lewis in Exeter can get a "sneak peek" of the department store thanks to a "pop up shop" which opened yesterday.
The temporary store, which will be open for the next six weeks, is giving customers a preview of what they can expect when the main store opens on October 12.
The shop, on the High Street in Exeter, is selling beauty, consumer electronics and home products as well as John Lewis's newest womenswear collection – Somerset by top British designer Alice Temperley, after her home county. Customers can also pick up orders for goods bought online.
Branch manager Kate Connock said: "The launch of the pop-up shop in Exeter underlines the excitement around the opening of our first department store in the city.
"It is fantastic that we can bring John Lewis to the residents of Exeter a little bit earlier than anticipated, giving them a sneak peek at what we will have to offer when we open our doors on October 12."
Peter Ruis, John Lewis brand and buying director, added: "This way of launching a new shop really engages with the local community, whilst at the same time goes back to the basics of retailing – finding a site, choosing an edited assortment and presenting it to customers in a creative and unique way."
The new store will be the biggest opened by John Lewis this year, and its first in Devon and Cornwall. It will have more than 65,000 square feet of retail space spread over five floors.