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New chief executive for Destination Plymouth is named

By HeraldNews  |  Posted: February 28, 2013

New chief executive for Destination Plymouth is named as Amanda Lumley

Comments (21)

A new head has been appointed to represent Plymouth’s growing visitor economy on a national and international stage.

Amanda Lumley will take up the role as Chief Executive of Destination Plymouth, the body which oversees the city’s visitor economy sector worth £252 million per annum.

Amanda brings a wealth of experience in both the public and private sector from working at leading attractions such as Chester Zoo and Leeds Castle, managing shopping centres and department stores to regional tourism and business partnerships including Visit Essex, Visit Kent, Dover Pride Regeneration Partnership and Kent County Council where she successfully delivered the Tour de France Stage 1 in 2007.

Amanda said: “I’m delighted to be part of a city that is beginning to really go places. Plymouth has assets most cities can only dream of – a stunning waterfront, a city surrounded by outstanding countryside; it’s fast becoming a foodie heaven and is the cultural arts and entertainment capital for the region.

“It’s got an incredible history and it’s got an incredible future. There are exciting plans in the pipeline and Plymouth has already shown the scale of its ambition by bidding to become the City of Culture 2017.”

Council Leader Tudor Evans added: “We are really excited about this appointment. We want someone who can not only shout about how great Plymouth is, but who also has the experience to ensure visions and goals become guests to our hotels, audiences to our theatre and attractions, diners to our incredible restaurants, walkers and cyclists to our waterfront and shoppers to our city centre and Barbican. This role is critical in ensuring we deliver the Visitor Plan for the city as we move towards 2020 and the 400th Anniversary of the Mayflower setting sail from Plymouth.”

As well as being the voice of the city’s visitor economy, Mrs Lumley will lead on major strategic issues including marketing and digital strategy, events development, signage, major development projects, public space and developing transport links.

Over 30,000 jobs in the city rely on tourism and visitors and it is estimated 3.5 million day visitors and 2.4 million staying visitors come to Plymouth annually.

Destination Plymouth was set up in 2010 to better co-ordinate the city’s tourism and visitor offer and develop a stronger image for Plymouth as a world-class, cutting edge maritime city with a strong heritage and culture.

It has made huge progress with a visitor plan to build on successes such as the America’s Cup World Series and the British Art Show. It has distinct projects;

* Signature events: developing the Marine City Festival and other major events, including the

National Fireworks Championships and a new ‘Sailfest’

* Telling stories: a joined-up approached to signs and visitor interpretation

* Development sites: regeneration of the waterfront.

There is now a Plymouth Waterfront Partnership in addition to the successful City Centre Company and the Council’s Economic Development department has been revamped to better support the sector and includes city events, tourist information, museums, arts and Mount Edgcumbe.

Duncan Currall, Chair of Destination Plymouth, said: “With over 1,000 stakeholders involved in this sector, Amanda is going to be a crucial listener as well as a strategic thinker. The BID teams and the Council are making a huge difference to the visitor experience on the ground, but we needed someone to champion Plymouth’s name far and wide. I am confident that Amanda will do this as well as ensure the delivery of our aspirations to transform the Plymouth visitor economy.”

Chris Arscott, Chair of Plymouth Waterfront Partnership said: “We’ve made huge strides over the last few years, with world class events and word is definitely spreading that great things are happening here.

“We’ve got plans, we’ve got teams who can carry out the work on the ground and Amanda has the skills and experience to lead us to greater success.”

Richard Davis, Chair of the City Centre Company said: “This is the final piece of the jigsaw that we need to create a picture of a city that has a united approach to selling itself, to target new markets as well as entice our Westcountry neighbours back to the city to see just how good it is.”

The post will be funded in partnership by the Council and Destination Plymouth, although it is hoped that the post will become self-financing as income is generated from new events and by exploiting commercial opportunities.

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  • LHPlymouth  |  March 04 2013, 6:26PM

    ..and conveniently forgot about the part of Plymouth that will receive all of SW Devon's waste and roads clogged up with juggernauts of waste and lorries of bottom ash and hazardous fly ash and filters. Thanks PCC for giving us that. I for one will NEVER forgive you and whatever you try and do for the rest of Plymouth means nothing for this area. Destination dumping ground!! Speaks volumes when the Herald can't even find an up to date photo....

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  • plymptonlad  |  February 28 2013, 11:38PM

    "to the successful City Centre Company " - you mean the same company and its cronies that 3 years ago spent £3.9 million on paving stones they are now tarmacing over, or the thousands they threw at the postively plymouth campaign, or the £2million they gave to Brent last year to redevelop the pavillions. People of plymouth should wake up to the fact they are being fleeced, conned and their taxes continually ripped off by this company and its cronies.

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  • fazer58  |  February 28 2013, 11:24PM

    Good to see all the Talking Heads reeled out to add their soundbites to those of their fellow Quango employees and ever ridiculous Tudor Evans. All those organisations............doing what exactly to justify the money they get thrown at them? Are visitors supposed to ignore the empty City Centre,endure the terrible roads and crawl along roads packed with Lorries going to and from the Incinerator for the pleasure of doing so?

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  • jabbathebutt  |  February 28 2013, 10:32PM

    Funny enough ...now I looked at the photo above .... the place looks better . And thinking ack ... it felt better .

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  • jeffro11  |  February 28 2013, 10:26PM

    Is she going to bring the rest of the ABFAB Team with her?... Should be a riot then!!!! Look forward to meeting June Whitfield.. Will fit in well with the losers at the Civic Centre!!!

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  • wibblyweeble  |  February 28 2013, 10:06PM

    Ah.....a view of the Plymouth of my childhood. When cars could actually move without being caught at traffic lights every 50 metres.....when there was a perfectly safe crossing on Royal Parade that didn't stop traffic and teach us all to count backwards from 12! And Drakes Circus...as it used to be! Nice to know the Herald keeps up to date with recent developments here eh? I'm sure if I squint hard enough, I can see all the hacks leaving their old offices on New George St...lol

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  • Waltersmith  |  February 28 2013, 10:02PM

    @soph15 Seems as if PCC red button is at you! I can see Amanda at her first meeting - full of ideas "An airshow? how about a power boat race? a replica of the Mayflower would be brilliant"! --deathly silence "What about a jazz festival?.. "Fireworks" - response "don't worry love, we've made sure that'll never happen again!

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  • Waltersmith  |  February 28 2013, 9:58PM

    This was a classic from the Dover Pride Regeneration Project It "Provided strategic direction and facilitated opportunities for joint public, private and community sector partnership working on shared issues to maximize delivery of regeneration targets. Determined, implemented, monitored and promoted the partnership strategic action plan and projects Managed executive team, budget and lobbied for investment to enable delivery of partnership".

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  • firkinjeffery  |  February 28 2013, 9:50PM

    "Plymouth, Probably the best Pot Holes in the world" "Joanna" i wish you the very best...any chance of a couple of quid??? Guz...I love it. Firkin

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  • jabbathebutt  |  February 28 2013, 9:28PM

    One of my favourite gripes over the years is how they always manage to find someone from somewhere else to pay a whacking great sum of money to to say the obvious blurb . Here we go again . And they always say the exact same thing !!!!!!!!!! Groundhog day. At least in the film it only lasted for a week or two . The Herald should look up comments from the last 5 years from us on the same thing .... guess what ? Its the same blurb.... the only thing different is the name of the person getting a big wad of cash. Cutbacks ? My big fat A..e !!!!!! There isnt one of us that dont say the same thing for free every day on here !.

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