Is this what retailers think of the plan for a new supermarket in Tavistock?
Well, the good people of West Devon probably wouldn't be that blunt - but the sign is amusing nonetheless.
The picture emerged this week after news from up country that a neon sign was modified by disgruntled workers.
The Thwaites sign which can be seen across Blackburn had three of the letters turned off seemingly to send a message about what workers thought of management after redundancies were announces.
The Morrisons sign in Tavistock gave its own opinion when part of the system broke down, and was shared on Facebook this week by Andy Jex after the Thwaites story broke.
Last month plans for a new Tesco in Tavistock were approved despite fears from retailers it will badly impact their business.