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Mexican restaurant chain in successful £2m Crowdcube appeal

By Western Morning News  |  Posted: August 27, 2014

By Olivier Vergnault, WMN Business Editor, Twitter: @OliVergnault

Chilango

Chilango restaurant chain was successful in its Crowdcube mini bond appeal.

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A London-based Mexican restaurant chain is celebrating after successfully raising more than £2 million through a crowdfund appeal.

Some 749 people helped Chilango’s mini-bond campaign on the Exeter-based Crowdcube crowdfunding platform.

The crowd investors put £2,160,000 into the Burrito BondTM in return for 8% gross interest per annum during the four year term of the bond.

This is the largest amount ever raised on Crowdcube, beating last year’s record set by Hab Housing of £1.97 million.

The average amount invested was around £2,900, with the largest investment at £50,000.

People invested from Cornwall to Scotland but 82% of bond holders live in London and the South East.

Women formed a healthy 22% of the whole set, investing £500,000 between them.

As well as the 8% interest per annum, investors will receive a variety of benefits including two free burrito vouchers to all those that invest and a VIP bondholder party to the first 100 investors.

In addition, the 102 people that invested £10,000 or more will receive Chilango Black Cards entitling them to a free meal per week for the duration of the bond.

The funds raised will now help open the next three Chilango restaurants, alongside the seven which already attract long lunchtime queues in Upper Street, London Wall, Leather Lane, Chancery Lane, Fleet Street, Brushfield Street and Monument.

Eric Partaker, co-founder of Chilango said: “The brand awareness and engagement we created, together with Crowdcube, is simply off-the-charts.

“The bond has been a massive success; we not only raised the capital we needed to open our next batch of restaurants, but have also created 749 brand ambassadors to support our growth.

“The team at Crowdcube made the whole process straightforward and efficient and it’s an experience we look forward to repeating.

“Debt options for SMEs in Britain have expanded in a major way, and it was delight to help spearhead this new and exciting route to funding.”

Luke Lang, co-founder of Crowdcube added: “It’s great that the Burrito Bond has attracted so many people who not only believe in Chilango’s future as a viable, profitable business, but are also fans of its fabulous fresh food.

“This was the first mini-bond to launch on Crowdcube and it has shown that the British public is really open to alternative ways of getting a return on their savings beyond banks and building societies.”

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