GLOBAL music acts are expected to perform on the Hoe this summer when music channel MTV “crashes” Plymouth.
MTV will stage a spectacular live music event as part of Plymouth’s “Three Towns” centenary celebrations.
“MTV Crashes Plymouth”, organised in collaboration with the city council, will take place in July and feature a number of headline music acts.
It follows other massively popular MTV Crashes events in Glasgow, Belfast and Manchester and featuring acts including the Grammy award-winning Alicia Keys and P Diddy.
MTV Crashes Plymouth will be the centrepiece of the city’s Three Towns centenary celebrations, marking 100 years since Devonport, Plymouth and Stonehouse joined to form Plymouth as it is known today.
The ticket-entry event will be broadcast on MTV’s flagship UK music TV channels MTV Music and MTV Live HD and subsequently across its other music channels.
The spectacular event will showcase Britain’s Ocean City to worldwide audiences.
As well as live coverage of the performances, MTV will screen interviews with the acts, filmed in various Plymouth locations.
Deputy council leader Peter Smith said: “We are really excited to be working with MTV to host this fantastic event, which will be one of the main highlights of Plymouth’s centenary celebrations and an amazing opportunity to promote the city on a worldwide stage.
“It will bring the local community and visitors from all over Britain and beyond together in celebrating one of the most important dates in Plymouth’s history.
“Staging a live show of this scale will not only help to attract visitors and significantly boost the local economy – it will also cement Plymouth’s reputation as a leading venue for major national and international events, as well as a vibrant centre of music and culture.”
Kerry Taylor, senior vice president and general manager, MTV UK, said: “MTV has really enjoyed ‘crashing’ other UK cities, but this will be our first visit to Plymouth, Britain’s Ocean City, the West Country and the first time we have staged one of our major live music events on a site with such strong historical associations.
“We are really looking forward to working with local partners to stage a massive musical party and showcasing what Plymouth has to offer to youth audiences across the MTV portfolio.”
Duncan Currall, chairman of Destination Plymouth, said: “We are delighted to be partnering with MTV, the leading global music brand, on this event.
“Destination Plymouth, the Plymouth Waterfront Partnership and City Centre Company business improvement districts and Plymouth City Council are all working closely together to deliver the visitor plan for the city.
“Hosting major music events and working with leading global brands is part of the long-term strategy to position Plymouth as Britain’s Ocean City and to increase visitor numbers by over 20 per cent by 2020.
“2014 is set to be a really fantastic year for events and this is the icing on the cake.”
More details about the MTV Crashes Plymouth events, including the date, artists confirmed to perform, ticketing and other information are still to be announced.
The council said the organisations involved were working together to ensure that only a nominal fee is charged for tickets and a proportion will be reserved for local people.
For more information about the Three Towns event programme, visit www.visitplymouth.co.uk/plymouthremembers
MTV is the world’s premier youth entertainment brand, with a global reach of more than a half a billion households.
MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative award-winning content for young people across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.
In the UK, MTV’s core entertainment channel achieved its highest average audience in seven years in 2013, driven by an increasing number of original productions.
During 2013, MTV was the UK’s most watched music TV network for the sixth year running.
About Plymouth Remembers
Launched earlier this year, the 'Plymouth Remembers: 100 Years 100 Events' programme will features Plymouth's main festivals as well as citywide and community events celebrating the centenary of the amalgamation of the three towns of Plymouth, Devonport and East Stonehouse. Alongside this there will be a dedicated series of informative and thought-provoking events highlighting the impact of the start of the First World War.
One of the highlights of the programme will be the History Festival in May – tying in with the 100th anniversary of the local government order that confirmed the decision to bring Plymouth, Devonport and East Stonehouse together. Plymouth Remembers continues until November when the three towns officially became one.