Cornwall Council's Library Service and Cornwall College have joined forces to encourage reluctant readers to take part in this year's Six Book Challenge.
From now until the end of June adults from across the county are invited to read a mixture of books, magazines, newspapers, graphic novels or pieces online – anything they enjoy.
Whatever they choose to read is recorded in a diary and they receive a small incentive for each one.
Those who finish the Challenge before June are given a certificate and entered into both a local and national prize draw for a chance to win a weekend in London and an eBook reader.
Kay Ecclestone, learning centre manager at Cornwall College, St Austell, where the Challenge has been run since 2008, said she wanted the whole county to get involved.
She said: "We are delighted to be working with Cornwall Library Service, opening up this opportunity."
He added: "We wanted to offer a local incentive open to anyone living in Cornwall who completes the Challenge with us."
Staff at libraries across Cornwall will be on hand to provide help and advice and to anyone interested in taking up the challenge.
Merryn Kent, reader services officer at the council said: "I am really pleased to be working with Cornwall College. We want people to develop a new reading habit. If you think you won't enjoy reading or that you don't have the time, give the Six Book Challenge a try. Everything changes when we read."