A new strategy to "cajole" Cornwall out of the doldrums into economic recovery has been unveiled and hopes to create a new job at one-tenth of the county's major companies.
Business leaders behind the plan have defended the Duchy's relaxed image of being a place to "chill out" as a brand worth promoting rather than a barrier to business.
The Cornwall and Isles of Scilly Local Enterprise Partnership (LEP) said the need to revive economies in a more sustainable way means Cornwall could act as a "unique" model for sustainable growth.
Simon Tregoning, LEP board member and managing director of Classic Cottages, said home-based working via superfast broadband could attract new companies and staff looking for a better "work-life balance".
"Where we have an advantage is that we have a lot of small and family businesses embedded in communities," he added, during an hour-long webcast yesterday.
"Big companies dominated by stocks and shares demand returns but we can take the longer view – we are not behind the times – it is a unique and new business model.
"If you look at the 20,000 VAT-registered businesses – if we can get 10% of them to add a single job then that is 2,000 jobs – that is a significant step out of the 10,000 without jobs.
"We are looking right across the business community to see where we can influence creating jobs that are here to stay."
The Cornish LEP, along with its Devon and Somerset counterpart, Heart of the South West, was created last year in the aftermath of the Government's "bonfire of the quangos".
Publicly-funded regional bodies such as the South West Regional Development Agency (RDA) were deemed too big and wasteful by the Government and replaced with smaller business-led organisations in partnership with local authorities.
Following a year of consultation with 250 local businesses and 15 road shows, the strategy – focused around four main themes: business growth, skills, knowledge and the environment – was finally revealed from a studio at Pool Innovation Centre.
LEP chairman Chris Pomfret said the new organisation was not a "successor to the RDA" and did not have a "delivery arm" which could command large investments.
He admitted that Cornwall was "not growing as fast as it should" and said the 12-strong executive board would concentrate on championing innovations and "unblocking" problems holding back business in areas such as skills and infrastructure.
Mr Pomfret added: "We want businesses to be in the driving seat to help us deliver this vision."
He also announced the first investor to the Aerohub enterprise zone at Newquay Cornwall Airport.
The Classic Aircraft Trust is set to bring its fleet of iconic vintage jets, having outgrown its Coventry home. The Classic Air Force Centre will open in August, creating 27 full-time and six part-time jobs.