Four jobs will be created at a lobster hatchery in North Cornwall after the Government revealed the first round of winners from its £24 million coastal regeneration pot.
Padstow's National Lobster Hatchery will get £150,500 to provide four new jobs and fill 15 training and volunteering vacancies to develop commercial species of lobster and runs its visitor centre.
Six seaside projects that will get cash from the £24 million Coastal Communities Fund, which appears to be hugely over-subscribed. Some 129 expressions of interest have been submitted for this first initial round of funding, and a further 501 expressions received for a future round which covers more complex bids.
Communities and Local Government Secretary Mr Pickles also revealed that next year the Coastal Communities Fund will be increased by £4million to £28million, a 17% increase on this year.
He said: "There is huge potential in our coastal towns that goes way beyond them only being places we visit for seaside day trips and holidays. We are seeing opportunities being developed all the time by new industries and the Government is determined to help our coastal towns make the most of them.
"This money will help those towns tap into these enterprises and create the skills and jobs that will benefit the whole community.
"We cannot afford to waste this chance which is why the Government is committed to increasing the fund next year."
When announced last year, the cash was thought to be the first in a series of policies targeted at towns and cities by the sea that have become too dependent on tourism for too long.
The Government is concerned seaside areas will lag economically behind the rest of the country because they are failing to start new industries. Last year, academics at Sheffield Hallam University found low pay is blighting coastal towns, with annual wages in towns on the North Cornwall coast around £6,000 less then the average.
Mr Pickles will make the announcement today on a visit to Bournemouth to see first-hand how one project will use the grant to create Europe's first National Coastal Tourism Academy that will help create hundreds of jobs.
Chief Secretary to the Treasury Danny Alexander said: "The fund will enable councils, businesses, charities and social enterprises to create and protect jobs and training opportunities for thousands of people across the UK."