A group of farmers have come together to record a special "thank you" to consumers, as part of a campaign to back British farming.
The "Thank You for Backing British Farming" video, which has become the focus of a high profile social media campaign, features 18 farmers and growers showing their appreciation and gratitude to all those shoppers who buy British produce.
The video, which lasts just under a minute, illustrates the wide range of goods that are available to British consumers. From celery to lamb and softs fruits to pak choi, the purpose of the video is to celebrate the vibrant British farming industry and the produce which is on offer in our local farm shops, supermarkets and restaurants.
The Farming Delivers for Britain campaign was launched by the NFU in May 2012, and aims to showcase the many contributions made by agriculture and horticulture in Britain.
The campaign focuses on six key themes, which are food, animal welfare, the economy, the environment, careers and clean energy.
Over the past year, the farming sector has received phenomenal support from the British public and demand for British produce has increased significantly.
Despite a number of challenges and knock-backs, including harsh rainfall and unseasonable snow last April, farmers and growers have continued to work through the elements to deliver high quality produce.
Ongoing research has shown that the popularity of traceable food is at an all-time high. A recent OnePoll survey has revealed that 78% of shoppers believe that supermarkets should now be stocking more British food.
According to NFU Vice President Adam Quinney, despite numerous setbacks, consumers have continued to show their support for British farmers and the produce yielded by them.
"After the furore at the start of the year over horse meat, complex food chains and mislabelling, consumers have increasingly shown their support for British farmers," said Mr Quinney.
"This video is just a small way of saying thank you to the people of Britain for backing British farming.
"Our farmers and growers will continue to work hard over Christmas and into the New Year to put more British food on more British plates and will continue to show how farming delivers for Britain," he added.
Spokesman for the NFU in the South West Ian Johnson spoke about the importance of supporting local farmers and growers, and about protecting supplies in a region which plays host to a vibrant and diverse farming industry.
He said: "Consumers want the best they can get for their money, and that's what farmers in the South West are trying to produce."