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Exeter firm changes name to drop Savile links

By Western Morning News  |  Posted: October 20, 2012

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A car firm has changed its name from Trim'll Fix It to avoid being linked to accused child abuser Jimmy Savile.

The car interior specialist has been renamed TFI Motor Trimmers amid fears the old monicker – a pun on Savile's former show Jim'll Fix It – could damage business.

Bosses also fear its office and vehicles in Exeter, Devon, could be targeted by vigilantes.

Joint-owner Leigh Sercombe said it will cost around £2,000 to change the name, which has been in place since the business launched 15 years ago.

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"We want to dissociate ourselves from him," he said. Customers were saying 'I guess you'll have to change your name now' and we were worried about vandalism.

"It's going to cost more than £2,000. The old name is on the building, vans, the websites, leaflets, business cards.

"As soon as I saw the story in the news I knew it would cost us."

Savile's name has also been removed from the nearby Royal Marines Commando Training Centre, Lympstone, where he was a regular visitor.

The Savile Room – an area for junior ratings and their families – has now been renamed The Families' Room.

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