Tens of thousands of drivers across the South West have penalty points on their licence for using mobile phones or being distracted at the wheel.
The charity Brake revealed the figures as it launched a campaign to prevent appalling crashes caused by multitasking at the wheel.
It wants drivers to turn off their phones, or put them in the boot, and for people to refuse to speak on the phone to someone who's driving.
Today's campaign is being launched almost a decade after using hand-held mobiles was banned and coincides with a week-long enforcement campaign.
Joe Burns, campaign officer at Brake, said: "We're living in an age when being constantly connected is the norm. More and more of us have smartphones, and find it hard to switch off, even for a minute.
"While there are enormous benefits to this new technology, it's also posing dangerous temptations to drivers to divert their concentration away from the critical task at hand, often putting our most vulnerable road users in danger.
"Many people who wouldn't dream of drink-driving are succumbing to using their phone and other distractions while driving, oblivious that the effect can be similar and the consequences just as horrific."
Drivers can be issued with roadside fines and have points added to their licence for not having "proper control" of their vehicle and a further six drivers for not having a "full view" of the road ahead.
The WMN has previously revealed how people in Devon and Cornwall have been fined for texting or reading their mobile phone while behind the wheel, holding dogs and eating or drinking. Others have been caught writing, applying make up with both hands and rolling cigarettes.
Research by Brake revealed there were more than 30,000 drivers in the South West with points for such offences.
The figures also showed 4.5% of those drivers had six points or more for driving distracted and four in five offenders were men.
The charity's campaign is being launched at the start of Road Safety Week. It is staging events and demonstrations in schools, universities and town centres across the UK, highlighting the dangers of taking your eyes, hands or mind off the road. It is being supported by Lifeskills and Avon and Somerset Police.
PC Dave Adams, from the force's roads policing unit, said: "It is vital that people using vehicles on our road networks remain focused on safe responsible driving. We all need to remember that driving is a privilege and not a right and driving is a skill that requires our full concentration.
"Distractions either within the vehicle or elsewhere can cause drivers or riders to miss developments on the road, which effect the driving situation often resulting in poor driving or collisions".
Andy Townsend, general manager at Lifeskills, added: "Everyday, it amazes me, how many people I see using their mobile phones whilst driving.
"At Lifeskills we primarily educate primary school children about road safety issues and how to keep themselves safe. Key messages are not to distract the driver when in a car and even though the green man is showing on a crossing, don't take it for granted that vehicles will stop, as the driver might not be concentrating on the road.
"Hopefully, this campaign, with Brake and its many partners, will have the desired impact and reduce the risk."
Among those supporting Road Safety Week 2013 is Janet Garland, from Taunton, whose 25-year-old son Erik was killed in a crash in March last year.
"Erik was such a thoughtful young man, who would do anything for anyone," Mrs Garland said. "It's every parent's worst nightmare to see their child die before they do.
"Drivers have a responsibility to do everything they can to stay focused on the road, to protect themselves and others.
"That means not using your phone, or fiddling with your stereo, or driving when you're stressed or emotional, and making sure you're 100% tuned in to the road, because it can take just a second to destroy a life."