Bouncy British pop prince Olly Murs continues his journey to global domination with a massive sell-out headline show in the grounds of Powderham Castle on Sunday.
So many adoring fans will be turning out to see him in this glorious parkland setting – 19,999 to be precise – that concert organisers are urging ticket-holders to come early, car-share where possible, be prepared for delays getting in and out of the site, which is just outside Exeter, and follow instructions from stewards.
Olly's career has gone from strength to strength since he charmed the judges and the public into the business as runner-up in the 2009's series of The X Factor.
The title of his most recent, third, LP Right Place Right Time, had a prophetic ring about it. Released in November last year, became the fastest selling male solo album of 2012 in the UK, going straight to number one in the album chart.
The album's lead single Troublemaker – featuring Flo Rida – reached number one in the UK singles chart, meaning Olly held the top spot in both charts simultaneously.
There's also a roster of special guests coming to Powderham to make this a terrific mini festival, with glorious weather predicted too. Main support are pop quartet Lawson, who will headline their own show at Plymouth Pavilions in October.
London songwriter turned singer Charlie Brown and dance rock revivalists Joywride have also been confirmed for the bill, along with Diana Vickers, who caught the public's eye as a teenage semi-finalist on the fifth series of The X Factor in 2008.
Boho chic princess Diana – who is still only 21 – took a detour on to the stage, playing the title role in a West End revival of The Rise and Fall of Little Voice. She has also made a surf film called The Perfect Wave alongside Clint Eastwood's son and has started recording her first TV sitcom Give Out Girls for Sky. She also does some fashion designing in her spare time.
But for the moment her focus is on her music. Diana released her debut album Songs from the Tainted Cherry Tree in 2010. Its follow-up Music to Make Boys Cry is waiting in the wings for unveiling in September.
"I am more ambitious than I have ever been – and I haven't got anywhere close to where I want to be yet. It's not always been an easy ride and there have been lots of highs and lows, but I am really working for it," she admits.
Diana is looking forward to airing some of the tunes from the LP at Powderham.
"I've been doing a few shows with Olly and playing all my new songs. The response so far has been really good – especially as I'm playing to people who don't know my songs," she says. "Olly has an enormous fanbase and it's a really great opportunity to support him. It was quite daunting at first, but his fans are so lovely."
Diana is proud to say that she has been heavily involved in writing for the new album.
"It took two years to write the album and compared to the first one, it really is how I wanted it to sound.
"I am still developing and this time I wasn't afraid to say when I didn't like something," she says.
"In the past few years I have become more my own person. I have blossomed so much in the way I am involved in music – I am so hands-on now. It doesn't work when someone just gives me a complete song – I need to have some input. I write about my personal life, or sometimes I'll be inspired by something I see or read."
Car parks open at noon, and gates to the arena – including food and drinks stalls – open at 3pm. The show is scheduled to finish at 9pm.