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Dairy producer turns to Hollywood for new advert

By WMNAGreenwood  |  Posted: May 21, 2014

Dairy producer turns to Hollywood for new advert

RSA Films on set at Wyke Farms

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A touch of Hollywood is being brought to a new television advert for a major Westcountry dairy producer.

Wyke Farms – the UK’s largest independent cheese producer and milk processor – is working on the advert with industry leaders RSA Films which has been responsible for a number of the most the world’s recognisable commercials.

The company was created by Hollywood director Ridley Scott who films include Alien, Blade Runner, Gladiator, American Gangster and Prometheus.

The RSA film crew are shooting on location at Wyke Farms, in Bruton, Somerset, today.

Rich Clothier, managing director and third generation family member at Wyke Farms, said: “It’s an honour to work with RSA, the best filmmakers in the world.

“We felt only an RSA director like Toby Dye could truly capture the gourmet of beautiful countryside where we farm and make our cheese.

“We deliberately made the cow the hero of our advert – she loves and cares about nature and the Somerset countryside almost as much as we do.

“It’s this relationship with animals and nature combined with our prize-winning recipe that makes our cheddar so special.

“We have to tell shoppers why our cheese is so unique especially when trust issues driven by horsemeat and Halal mean that our message has never been so relevant.”

Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tons annually. It won gold at the World Cheese Awards in 2013.

Meanwhile, RSA are responsible for the likes of the Apple “1984” commercial, which was voted best commercial of all time by TV Guide, Hovis “Boy on Bicycle” and Nike “Move” which won an Emmy.

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