The world's most famous modern art award could be coming to the Westcountry.
A bid is being drawn up for the Turner Prize show and ceremony to be staged in Plymouth, in 2015.
If the application, led by Plymouth University's Peninsula Arts, was successful, the city would enjoy a visitor bonanza and a blaze of media attention.
The Turner 2011 show attracted 150,000 visitors to the Baltic Centre for Contemporary Art, Gateshead, the second time the event has been held outside London in the prize's 28-year history.
Sarah Chapman, director of Peninsula Arts confirmed the organisation was finalising a bid.
"We don't know who we will be up against. The competition will be enormous so we have no idea if we will be successful – that would be a huge thing. But it is absolutely important that we have the passion and the self-belief in our city to try for it."
Peninsula Arts is the lead organisation in a partnership making the bid, including Plymouth Visual Arts Consortium. PVAC includes the council-owned City Museum and Art Gallery, Plymouth University, Plymouth College of Art and Plymouth Arts Centre.
Those organisations brought the British Art Show 7 exhibition to the city last year, attracting 75,000 visitors.