Life has changed for David Cameron and his family since they were first widely photographed in Cornwall during the summer of 2008. But the polo shirt remains the same.
Yesterday, the Prime Minister and his wife were snapped enjoying the sunshine while perched overlooking Polzeath beach in North Cornwall. It was the fourth consecutive year the couple have agreed to a photo shoot while making their annual summer pilgrimage west.
Yet while the Conservative leader retains the baby-faced demeanour he boasted in Opposition – when the tanking economy and foreign crises were giving Labour sleepless nights – the scars of office are beginning to show.
A day earlier, the Prime Minister told the BBC while on the Scottish island of Jura that he had undergone hospital treatment after complaining about a "phenomenally bad back". Look closer at the pictures from five years ago and you'll see a few more crows' feet and grey hairs.
But back then, when he took time out to speak to Western Morning News readers, and flicked through this paper on the beach, he wasn't living at 10 Downing Street, which was yesterday embroiled in its latest "crisis" – rows over destroying leaked documents.
However, keen observers of the Cameron family album will have noted a recurring theme. While the ultra-fashionable "Sam Cam" has been praised for successful wardrobe changes, including the canary "maxi" dress worn during the pregnancy of the couple's fourth child, her husband's sense of style has been more predictable.
Once again Mr Cameron opted for a navy polo shirt – not dissimilar to the one he sported in '12, '11 and '10, while a lighter version debuted in '08 – while his wife wore a denim blouse teamed with beige chino shorts.
But there was one notable change from their Polzeath visit last year. Gone the blustery showers. But gone too the bowl of mussels and pint of Tribute that they enjoyed during a gap in the rain. Instead, well, nothing.
The owner of the Cafe India restaurant may be surprised to pick up a newspaper this morning and find the Prime Minister and his wife were relaxing on one of his benches a day earlier. Surprised because the cafe was closed when the couple arrived and, shoot complete, departed refreshment-free.