Superstore Asda has pledged £400,000 for communities hit by flooding.
The Asda Foundation – with the support of $250,000 from parent company Walmart – has already donated thousands of pounds to help those affected in Somerset.
A donation of more than £2,000 has been made at Taunton, which will buy 25 tons of straw and feed for cattle, and £1,000 has been donated in Bridgwater to provide food parcels supporting families in evacuations centres.
Asda said it stores had been inundated with requests from customers, colleagues and suppliers wanting to offer support to neighbouring communities.
Stores and depots will be holding collections so people can make personal contributions to support relief efforts.
In addition to monetary donations, staff have been working closely with communities across the affected areas delivering food parcels, supporting the movement of cattle, filling sandbags and providing clothing for residents.
Asda chief executive Andy Clarke said: “At Asda our colleagues are renowned for going above and beyond for their local communities. The least we can do is to try and help those worst hit by the adverse weather conditions.
“Our stores will be working directly with their local communities to identify who needs our support, it’s hugely important to everyone at Asda that we are able to give something back to the communities when they need it the most.”
Paul Kelly, Asda’s corporate affairs director and chairman of the Asda Foundation, added: “Giving back to our communities, especially in a time of need, is part of our culture at Asda.
“A crisis only reinforces that commitment, and we want to do whatever we can to help these local communities and residents recover from these terrible events.”
Anyone who wants to apply for funding should contact their community life champion at their local store.